![]() Shares of AB InBev are roughly flat over the last 12 months, giving it a market value of $109 billion.ĭisclosure: Comcast owns NBCUniversal, the parent company of CNBC. Cutwater Spirits and Michelob Ultra will also air Super Bowl ads. And longtime Super Bowl staple Budweiser will return after sitting out last year's game. Bud Light Next, the company's new zero-carb beer, will make its debut after launching recently. "We believe in it, and we're going to keep investing in it and building it into a significant part of our portfolio."īud Light's parent company is planning to run Super Bowl ads for its other brands as well. "We're investing in a Super Bowl ad for a brand new product, so it's a big commitment," Goeler said. ![]() AB InBev's other hard seltzer brands, Bon V!v and Natural Light Seltzer, have a much smaller share of the market. ![]() 3 seltzer in the market, trailing just White Claw and Truly. MKM Partners analyst Bill Kirk wrote in a note to clients that he predicts Bud Light Seltzer and Constellation Brands ' Corona Seltzer will get pulled from the market in 2022.ĭespite its shrinking share, Bud Light Seltzer is the No. Continuing the narrative from Corona’s ' Shell Phone ' commercial that debuted this past fall, the new :30 second spot titled 'Zoe Makes Three' features Snoop and Bad Bunny adding Zoe to a three-way call just to say 'hey', officially making her a part of la familia Ms Fina. Morgan estimates that Bud Light Seltzer's share of the hard seltzer market is deteriorating, falling by 4.1% to 8.2% in the four weeks ended Dec. hard seltzer sales category increased just 35.1% in 2021 after being up 64.1% in 2020 and 126.5% in 2019.Īs growth lags, competition has ramped up, putting seltzer brands in a fierce battle for market share. Euromonitor International estimates that the U.S. Truly owner Boston Beer, for example, saw its stock value cut in half over the past 12 months as the company's rosy projections for hard seltzer sales never came to fruition. After several years of skyrocketing growth, the pace of hard seltzer sales gains has slowed, dealing a blow to some companies. The ad was created by the agency MullenLowe and continues last year’s campaign. The ad aims to create a laid-back, tropical vibe while showcasing the stars enjoying Corona Extra beers. Personal Loans for 670 Credit Score or Lowerįor Bud Light Seltzer, the high price tag could be worth it. A funny and engaging campaign Corona ad 2023 called Keeping the Beat features Andy Samberg, Karol G, and Snoop Dogg. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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